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Jurnal Manajemen Bisnis

magister-manajemen
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Published by Universitas Pendidikan Nasional

ISSN : 18298486 EISSN : 26859823 DOI : 10.38043

Core Subject : Economy, Science,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Jurnal Manajemen Bisnis dengan pissn 1829-8486 adalah publikasi ilmiah yang diterbitkan oleh Program Studi Magister Manajemen Pascasarjana Universitas Pendidikan Nasional. Jurnal ini diterbitkan dengan maksud utama mendiseminasi artikel ilmiah baik berupa hasil penelitian maupun telaah literatur (setara dengan hasil penelitian) dibidang manajemen dan bisnis. Jurnal Manajemen dan Bisnis menerima artikel (yang tidak dipublikasikan dalam jurnal lain) di bidang manajemen sumber daya manusia, manajemen pemasaran, manajemen keuangan dan perbankan, manajemen kesehatan dan rumah sakit, manajemen kewirausahaan dan bisnis, manajemen strategi, bisnis digital.

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Articles 10 Documents

Search results for , issue "Vol 13 No 1 (2016)" : 10 Documents clear

Electronic Word of Mouth, Brand Awareness, Brand Image and Customer Satisfaction I Gusti Agung Ngurah Rai Semadi; Ni Nyoman Sunariani
Jurnal Manajemen dan Bisnis Vol 13 No 1 (2016)
Publisher : Universitas Pendidikan Nasional

The object in this research is Electronic Word of Mouth, Brand Awareness,Brand Image and Customer Satisfaction. This research aims find out the relationship andinfluence of variable Electronic word of mouth, brand awareness, and brand image informing or creating Customer Satisfaction.From this research, four the hypothesis that test is done to 107 respondents who waschosen by judgement sampling technique is conducted sampling technique based onthe characteristics set is minimal stayed previously at Legian Village Hotel. Tabulation ofthe data processed by the program AMOS v22. With the results of studies showing the cutof value and goodness of fit looks four criteria are met eight criteria used. Relative criteriaare met including Chi-square (?2 / df), Probability, TLI, and CFI and the marginal is GFI.Thus it was more than two criteria that qualify, then the model can already be said to begood.It is expected that this research can connect the implications theoretical and theimplications for companies with the result that overall has been described in this chapterclosing sub-section conclusion.Keywords: Electronic Word of Mouth, Brand Awareness, Brand Image, CustomerSatisfaction.

The Impact of Leadership Style on Employee’s Satisfaction Andi Tenri Angka; Gede Sri Darma
Jurnal Manajemen dan Bisnis Vol 13 No 1 (2016)
Publisher : Universitas Pendidikan Nasional

Based on the formulation of the problem mentioned above, the objectives of thisresearch are: 1) To know the impact of transactional leadership towards work satisfaction. 2)To know the impact of transformational leadership towards work satisfaction. 3) To know theimpact of transactional leadership towards work performance. 4) To know the impact oftransformational leadership towards work performance. 5) To know the impact or worksatisfaction towards work performance. The Discussion of the research’s result 1) effect oftransactional leadership on job satisfaction is significant; 2) effect of transformationalleadership on job satisfaction is significant, 3) transactional leadership’s effect on jobsatisfaction is significant, 4) transformational leadership’s effect on employee performance issignificant. 5) the Job satisfaction’s effect on employee performance is significant.Keywords: transactional leadership, transformational leadership, job satisfaction andperformance

Manajemen Pelayanan Sebagai Upaya Peningkatan Penerimaan Pajak Progresif Putu Adiani Ari Kurniawati
Jurnal Manajemen dan Bisnis Vol 13 No 1 (2016)
Publisher : Universitas Pendidikan Nasional

The aim of this study was to understand the implemenation of service management in order toincrease the revenue of progressive tax at local revenue office and to find out the factor shatshould get attention in givig of service so aht the people satisfaction able to increase therevenue of progressive tax at local revenu office and to find out the factor that should getattention in giving of service, so that the people satisfcation able to reach. This study isqualitative. Source of data was primary and secondary data. Data collecting technique byobservation, interview, and documentation study. Data collectiong technique byinterpretative Weber methodology. The result shows implementation of service managementthat has been conducted to increase the revenue of progressive tax as follows: planning,organizing, actuating and controlling. Service optimalization process to improve the peoplesatisfaction. In order to increase the revenue of progresive tax by improve their servicemanagement by placing the people satisfaction at priority level and conduct repair on themedium and infrastructure improvemen by educating and training.Keywords: Service Management.

Product Strategy and Promotion in Creating Brand Awareness and Consumer Loyalty I Putu Hery Pratama Artha; I GN Putra Suryanatha
Jurnal Manajemen dan Bisnis Vol 13 No 1 (2016)
Publisher : Universitas Pendidikan Nasional

Globalization is happening in the world today have consequences on the increasinglyfierce competition for a company of any good business field of industry, commerce, banking,service industry, tourism and business sectors. For a financial institution, one of the mostimportant factors to increase customer satisfaction is to provide the best possible service tothe consumer or customer. It shows the importance of customer satisfaction as a referenceand objectives of each company's strategy to always maintain a sustainable manner evenhave to be improved in terms of products, promotions, brand awareness to achieve theexpectations of the consumer. The purpose of this study were: 1) to assess and analyze theeffect of product strategy for brand awareness. 2) to assess and analyze the effect ofpromotions on brand awareness. 3) to assess and analyze the effect of product strategy oncustomer loyalty. 4) to determine and analyze the effect of the promotion effect on customerloyalty. 5) to determine and analyze the effect of brand awareness on consumer loyalty.From analysis and discussion that has diuraaikan can be concluded that 1) the productstrategy and significant positive effect on brand awareness, which means the higher theproduct strategy, the better brand awareness. 2) the promotion of positive and significantimpact on brand awareness, which means that the enhanced promotion of the better brandawareness. 3) the product strategy and significant positive effect on customer loyalty, whichmeans that the enhanced product strategy, the better consumer loyalty. 4) promotion ofpositive and significant impact on customer loyalty, which means that the enhancedpromotion of the better customer loyalty.5) brand awareness and significant positive effect oncustomer, which means that the enhanced brand awareness, the better consumer loyalty.Keywords: product strategy, promotion, brand awareness, consumer loyalty

Pengaruh Ukuran Perusahaan, Leverage, Kinerja Keuangan Terhadap Nilai Perusahaan Manufaktur Di Bursa Efek Indonesia Ngurah Cahya Adi Kusuma; IGN Putra Suryanata
Jurnal Manajemen dan Bisnis Vol 13 No 1 (2016)
Publisher : Universitas Pendidikan Nasional

The aim of this study is 1) To know and analyze the effect of firm size on financialperformance 2) To determine and analyze the effect of leverage on the company's financialperformance 3) To know and analyze the effect of firm size on corporate value 4) To knowand analyze the effect of leverage the value of the company 5) To know and analyze the effecton the value of the company's financial performance. The location study performed oncompanies listed in the Indonesia Stock Exchange. Data collection technique useddocumentation study were obtained from www.idx.co.id. The number of samples taken was 27manufacturing company. Data were analyzed with path analysis with AMOS program version20. The results showed that 1) The size of the company and significant positive effect onfinancial performance, 2) Leverage a significant negative effect on the company's financialperformance, 3) The size of the company and significant positive effect the value of thecompany, 4) Leverage significant negative effect on the value perusahaan5) financialperformance and significant positive effect on firm value.Keywords: firm size, leverage, financial performance, the company's value

Analisis Hubungan Indeks Harga Saham Gabungan dan Exchange Rate terhadap Return Saham dengan Profitabilitas sebagai Variabel Intervening Ni Luh Putu Desi Riadevi; Gede Sri Darma
Jurnal Manajemen dan Bisnis Vol 13 No 1 (2016)
Publisher : Universitas Pendidikan Nasional

Return and high profitability is the target to be achieved by all companies. Manythings affect the return of which is the stock price index and the exchange rate. This studyaims to determine the effect of stock price index and the exchange rate of Industry stockreturns on real estate and property in the Indonesian stock exchange with profitability as anintervening variable. The population in this study is 23 companies in the real estate andproperty industry listed on the Indonesia Stock Exchange during the period from 20,111 to2014 years. Testing the hypothesis of this study using the technique of path analysis (pathanalysis), with the application of tools Amos version 20. The results showed that: (1) thestock price index and exchange rate positive effect on returns and profitability also a positiveeffect on return. (2) The effect of stock price index and the exchange rate of the return isgreater than the direct effect of stock price index and the exchange rate to return throughprofitability. It is advisable in future studies to add variables that affect returns and alsoexpand the study sample so that the results could be better.Keywords: Stock Price Index, Exchange Rate and Stock Return,Profitability.

Masifnya Penggunaan Online Travel Agents Dalam Meningkatkan Revenue Pemasaran Istikhomah Istikhomah; Gede Sri Darma
Jurnal Manajemen dan Bisnis Vol 13 No 1 (2016)
Publisher : Universitas Pendidikan Nasional

Marketing Strategy Concept E-Marketing is based Online Travel Agents (OTA). Online travelagents are travel agents that make media promotion and online sales through a website.Today almost all companies have a website for the promotion of products to consumers.Various advantages of using e-marketing strategy is not in doubt, the Internet has changedthe practice of marketing. Developments in information technology resulted in thetransformation of marketing and provide modern marketing channels that drive change in theconventional communication towards digital communications.Gains from sales promotion via OTA (Online Travel Agents), data occupancy rate InnaSindhu Beach in 2015 showed that 50% of them are reservations through online travelagents, 30% through offline travel agents, and 20% a reservation directly via email or phone.This shows that online travel agents is a medium that is able to significantly increase the levelof occupancy hotels and in terms of saving time because it is not necessary sales calls. Hardlyany losses cooperate with Online Travel Agents (OTA) because the registration andpromotion is free. Another advantage experienced is if the guest is satisfied with the serviceshotel, the guest has the potential to become a repeater guest and implications for the positiveword of mouth.Keywords : Marketing Strategy, E-Marketing, Online Travel Agents (OTA).

Training Driver Go-Jek Indonesia Guna Meningkatkan Kualitas Pelayanan Lyris Lyris; A.A.N. Oka Suryadinatha Gorda
Jurnal Manajemen dan Bisnis Vol 13 No 1 (2016)
Publisher : Universitas Pendidikan Nasional

This study aims is to determine how training process in PT. GO-JEK Indonesia, to seehow effective is the training maintaining the quality of service, and also providing analternative of training program that appropriate. This research is descriptive research withqualitative methods. Data were obtained by interview, observation, and documentation fromGO-JEK’s driver and consumers who’s used GO-JEK.Training process of GO-JEK’s driver can be divided into two phases, it is SOPtraining and defensive riding training. Based on the results of the evaluation carried out byusing Kirkpatrick’s evaluation model, the conclusion is SOP training not effective enough tomaintain the quality of service if viewed from the perspective of the drivers. While defensiveriding training is effective enough in maintaining the quality of service if viewed from theperspective of the drivers.From the discussion, it was concluded that the SOP training has not been sufficientlyeffective, that’s why make a alternative training model is needed. The alternative trainingmodels are change the location training, number of trainees, and make the program moreinteresting, create a quis in the end of the program, making a program that reminding aboutthe rules in GO-JEK, and create a system where management conduct surveillance.Keywords: training, evaluation, Kirkpatrick

Strategi Advertising Bisnis Online OLX Putu Denny Prathama Ayub
Jurnal Manajemen dan Bisnis Vol 13 No 1 (2016)
Publisher : Universitas Pendidikan Nasional

This study aims to analyze and to interpret consumer’s perception towardadvertisement of Olx.com through television. The method has been applied for this study wasqualitative descriptive approach with triangulation and in-depth interview to problem solvingby conduct comprehending and collet data in-whole and intact from research object in orderto get focus overview from observation result and observation from site.Conclusion of this study is the consumer’s perception toward advertisement ofOlx.com through television media is positive match with message send from theadvertisement. All of this written in expression from some informant who declare thatperception is near same but in different expression that is Olx.com easy to use and free.Keyword : Advertising, and Consumer Behavior.

Efektivitas Leadership, Growth Performance dan Regulasi Otoritas Jasa Keuangan Ni Made Ayu Trisna Dewi; Gede Sri Darma
Jurnal Manajemen dan Bisnis Vol 13 No 1 (2016)
Publisher : Universitas Pendidikan Nasional

The aim of this study was to examine the effectiveness of leadership, growthperformance and regulation of the financial services authority in the PT. BPR PicuManunggal Sejahtera in the face of Asian Economic Community 2015. The design of thisstudy is a qualitative approach. The results showed leadership effectiveness PT. BPR PicuManunggal Sejahtera has effectively undone. This was possible due to the effectiveness of theleadership has been able accurately to achieve the goals or objectives to be achieved by PT.BPR Picu Manunggal Sejahtera. This can be seen from the indicators of organizationalperformance achievements are all well executed. PT. Picu Manunggal Sejahtera has a goodgrowth performance of the company. It can be seen from the financial ratios such as ROA of12%, ROA of 43% and NPL below 5%. This means that the growth performance of PT. BPRPicu Manunggal Sejahtera is good. Aside from the financial ratios of the above, the growthperformance of PT. BPR Picu Manunggal Sejahtera can also be seen from the growth ofsavings, deposits, credit, income, and assets from 2012 to 2013 increased quite significantly.Efforts undertaken by the RB in the face of Asian Economic Community 2015 includeimproving human resources by setting the standard of education 80% Bachelor, conductsurveillance for head section and AO, so that people placed here are ready and able toimprove the performance of the company.Keywords: leadership, growth performance, Financial Fervices Authority and the AsianEconomic Community

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